Jack trout biography

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    Jack Trout

    Marketing executive

    John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm.

    He was the founder and pioneer of positioning theory and also marketing warfare theory.

    Jack trout biography

  • Jack trout biography
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    • Career

    Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal.[1] He then joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.[2]

    He was the founder and president of the international marketing strategy firm "Trout and Partners".

    The firm is represented in offices in many countries worldwide including emerging markets.[3] Trout worked with a number of different client companies, including AT&T, Apple, Citicorp, General Electric, Hewlett-Packard, IBM, Pfizer, Procter & Gamble, Southwest A